BEGINNER'S GUIDE TO GOOGLE WEBMASTER TOOLS
Of course, you can spend your way to success on Google. But that comes with some serious downsides—namely, it’s expensive and the traffic evaporates as soon as you stop spending.
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Instead, if you’re low on funds, focus your efforts on organic search engine traffic through SEO, or search engine optimization.
Thankfully, Google has given us a simple tool to underst& how it sees your site, what issues might be affecting your traffic, and how you can improve the site for better rankings and results.
That tool is known as Google Search Console.
The tool has been around for a while, and it used to lớn be known as Google Webmaster Tools, & Google Webmaster Central before that.
In 2015, Google rebranded it as Google Search Console—so if you’ve sầu seen different terms, don’t worry. They’re all different names for essentially the same thing.
The great thing about Google Search Console, or GSC, is that it’s completely không lấy phí. And it’s made by Google itself, so the advice comes straight from the source.
Here’s how you can use GSC to maximize your SEO results.
Adding your website
To start things off, you’ll need to mix up a free account with GSC. Then you’ll need to verify that you actually own the site you’re going khổng lồ analyze.
(Unfortunately, there isn’t a way to check up on your competitor’s sites with this tool. You must prove ownership khổng lồ inspect a site.)
Start by clicking the “add property” button on the left-h& dropdown.
From there, just enter your site name. Remember that it’s a strict entry, meaning http: và https: are counted as different sites.
Next, you’ll need to verify that you own the site. Google provides a few different ways of doing this.
The recommended method is to lớn add an HTML file khổng lồ your hệ thống. But you can also add a meta tag, edit your DNS settings, or connect khổng lồ your Google Analytics or Google Tag Manager trương mục.
Dashboard
Once your site is verified you’ll start seeing data on your website. Sometimes it can take a few hours before you see any data, but it’ll start rolling in.
Once it does, you can use a few different tools to explore what Google sees—overview, performance, và URL inspection.
Overview gives you a rough overview of everything from what keyword you are ranking for khổng lồ how much traffic you are getting.
In addition lớn that you’ll see if the Google bot is experiencing any crawl errors when going through your website, the number of sites linking to lớn yours, & how many pages Google has indexed.
With Performance, you can see a more detailed breakdown of your site’s performance on Google.
And with URL inspection, you can explore any single URL. Just type it inkhổng lồ the tìm kiếm bar at the top of the screen, and you’ll be presented with a quichồng report on how Google sees the URL, lượt thích this.
Site index
Just lượt thích everything else, Google isn’t perfect. So configuring your site can help them do a better job of ranking your trang web.
When configuring there are a few areas that you should be familiar with.
Coverage
There will be some pages on your website that you just don’t want Google khổng lồ index. These could be private login areas, RSS feeds, or crucial data that you don’t want people accessing.
On the coverage tab you can see a basic report of pages on your site.
It’s broken into a few categories—pages with an error, valid with warnings, valid, & excluded. You should try to have sầu zero pages with errors or warnings.
The number of valid và excluded pages depends on what you’d lượt thích Google khổng lồ index, and what you want to keep private.
By creating a robots.txt file you can block not just Google, but all tìm kiếm engines from accessing website pages that you don’t want them lớn get their hands on.
However, for highly sensitive sầu areas of your website you may want to lớn consider password protecting all relevant directories.
Through a robots.txt generator và tester, not only will you be able khổng lồ create a robots.txt tệp tin, but you will be able to lớn see if it is done correctly before you upload it to lớn your hệ thống.
Here’s a simple generator from SEOBook.
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It’s wise lớn vị because the last thing you want to lớn vì is make a mistake & tell them not to index your whole website.
And if you accidentally mess up and find Google indexing pages that you don’t want them to lớn index, you can request them to remove it through this section.
Sitemaps
Next up is sitemaps. This is basically a “table of contents” for your site that can help Google find every page on your site và underst& its hierarchy.
Submitting a sitemaps will help Google determine what pages you have on your trang web so they can index them.
If you don’t submit a sitemap they may not index all of the pages on your trang web, which means you won’t get as much traffic.
Sitemaps have to be submitted in an XML format & they can’t contain more than 50,000 URLs or be larger than 10 megs.
If you exceed any of those limits, you need khổng lồ split up your sitemaps in multiple files & then submit them.
If you aren’t technical, you can go to lớn XML Sitemaps lớn create a sitebản đồ. All you have khổng lồ vì chưng is enter in your URL of your homepage and cliông xã “start”.
Once your sitemaps have sầu been uploaded, Google will tell you how many of your URLs are being indexed. Don’t worry, it is common for them to not index all of your website pages.
But your goal should still be lớn get as many pages indexed as possible.
Typically if pages aren’t being indexed it’s because the nội dung on those pages isn’t quality, the title tags và meta descriptions are generic, và not enough websites are linking lớn your internal pages.
Enhancements
Right now, the only option under “Enhancements” is “Mobile Usability.”
Ideally, you’ll want every page on your site khổng lồ work on điện thoại with zero errors.
Other
There are a few more options at the bottom of the thực đơn bar. Let’s dive inkhổng lồ those next.
Manual actions
First up is manual actions, a rather confusingly-named category. According to Google’s own tư vấn team, it basically just means “flagged as spam by a human.”
In their own words:
“Google’s algorithms can detect the vast majority of spam and demote it automatically; for the rest, we use human reviewers lớn manually Đánh Giá pages and flag them if they violate the guidelines.”
So if your site seems spammy, you’ll get a notification here.
The only thing you should see on this page is a “No issues detected” notification—anything else means you’ve done something wrong, and you need to lớn fix it immediately.
Links
The link report provides a wealth of data about where your site is receiving liên kết, what those liên kết say, and where they’re linking lớn.
It’s broken up into two main categories—internal & external link.
Internal links are from within your site, which is a great way to lớn get more Google love sầu.
When you link to lớn a page from another page, it tells Google that page is important lớn your site. For example, I liên kết to lớn my SEO tools at the bottom of every page of internetstartup.vn.
Since every single page is linking khổng lồ those tools, Google realizes they’re important và is more likely to lớn rank them higher in tìm kiếm results.
If you don’t links khổng lồ your internal pages, they will not get as much PageRank & they won’t place as well in the tìm kiếm listings.
The second category is external link. These are links lớn your website from other sites.
As you can imagine, these are harder khổng lồ get but much more valuable. In fact, these external links—also known as backlinks—are often considered to lớn be the top ranking factor Google uses.
The best way lớn increase your rankings on Google is to get more sites to link khổng lồ you.
This can sometimes happen just by posting great content, but it’s usually a good idea to lớn promote it lớn others in your industry so they know about it.
Either way, you can see your complete liên kết protệp tin here and work on weak areas lớn get better search result placings in the future.
Conclusion
If you’re looking lớn grow your SEO reach và start doing better on Google, you need khổng lồ play by their rules.
And if you’re going lớn vì that, the best way is lớn follow their advice. Start paying attention to lớn Google’s recommendations và making your site fit their requirements và expectations.
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The simplest way is with the không tính phí Google Search Console. In just a few minutes, you can start understanding your trang web from Google’s point of view.
