You know that saying about how the best time khổng lồ plant a tree was twenty years ago & the second-best time is now?

It’s the same with gmail sale. The best time khổng lồ start building your danh mục was the moment you had the idea for your business. The second best time is now. In fact, back in 2017 DMA discovered that the average return for each £1 (~$1.28) spent on gmail sale was £32.28 (~$41.28), which is an incredible return on investment.

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But that’s easier said than done. The number of email sale software options out there can make your head spin. Which one should you go with?

Mailchimp is one of the most famous & used tin nhắn marketing software in the world. Founded in 2001 by Ben Chestnut và Dan Kurzius, Mailchimp has now more than trăng tròn million users and its valued $4.2 billion. Here’s why it’s a good starting point for beginners:

It’s easy khổng lồ useIt has all the necessary featuresIt’s reliableIt’s không tính tiền to lớn start withIt’s developed by an established business và committed founders

Today we are going to take a look at how khổng lồ use Mailchimp, one of the most popular tin nhắn kinh doanh tools out there, & show you how you can use it to start building your tin nhắn danh sách today.


Mailchimp email marketing tool

What is Mailchimp?

Mailchimp is an tin nhắn marketing company that was founded by Ben Chestnut & Dan Kurzius in 2001.

Initially, it was just a side project meant to lớn help Ben và Dan’s web design agency clients build email lists, và it remained such for the first six years of its existence, bringing in just a few thous& dollars a month.


Original Mailchimp (Image source: Sumo)

However, in 2007 Ben & Dan realized that their hearts weren’t in the web kiến thiết agency business anymore, and decided to lớn focus on Mailchimp full-time.

(Suggested reading: Your Guide to Starting & Running a Successful WordPress Agency).

They didn’t take any outside investment và financed the business growth by reinvesting its profits baông chồng inkhổng lồ it.

Since then, Mailchimp has become one of the most popular và well-known email sale software out there with recent changes that are turning it into lớn a fully-fledged Marketing platsize.

According to Forbes, in 2018 it had đôi mươi million users, generated over $600 million in revenue, and was valued at $4.2 billion.

The co-founders remain committed to lớn the business & have no intention khổng lồ sell:

“Go public? Not worth the headache!” Chestnut says. Sell? The founders look incredulous.“To this day, it’s just a funny feeling that we can help” explains Kurzius. Chestnut chimes in: “I want people lớn see that the past 17 years were just a warm-up.”

Pros and Cons of Mailchimp

What is the best email sale software on the market today?

It’s impossible to lớn answer this question. It all depends on the needs of your business. So what you really need to ask is: “Which tin nhắn marketing software is the best for me?”

MailChimp, just like any other tool, has its pros and cons và works better for some people than for others. If you’re curious, we use and love Mailchimp at

Pros of Mailchimp

Established Business and Committed Founders

Going with a fledgling startup is always a risk because it might fold at any moment.

There’s something called Lindy Effect. It is a theory that says that the future life expectancy of a non-perishable thing is proportional to its current age. So, for example, if a company has been in business for one year, you can expect it lớn be in business for one more year, but if a company has been in business for 18 years like Mailchimp, you can expect it khổng lồ stay in business for another 18 years.

This is an important consideration because an gmail marketing software provider going bust would disrupt your email marketing efforts which might cost you a lot of money in lost revenue.

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Easy to lớn Use, Has All the Necessary Features, Is Reliable

18 years in business also means that Mailchimp has a polished hàng hóa.

Sure, software is always work in progress, but they have had the time khổng lồ work out the user interface (though some would argue that there’s a lot of space for improvement there since learning how khổng lồ use Mailchimp can take some effort), add necessary features, và ensure deliverability.

Free khổng lồ start with

If you are just starting out, the chances are that the money is already tight, và paying $30+ monthly subscription fee to lớn gmail your three subscribers might seem ludicrous.

However, with MailChimp, you don’t have sầu lớn pay anything until you reach 2,000 gmail subscribers, at which point you are probably making enough money from your danh mục to lớn justify the expense of upgrading to a premium plan.


Mailchimp pricing

Cons of Mailchimp

It’s a Generic Thư điện tử Marketing Software

Mailchimp’s target audience appears lớn be anyone and everyone who wants to build an gmail các mục.

And they are doing the whole casting a wide net thing really well. It doesn’t matter whether you are a hobbyist, an online creator, or an ecommerce entrepreneur, Mailchimp has got you covered.

However, serving such a broad target audience means that while it is an okay solution, it is not necessarily the best solution for your niđậy.

For example, if you are a hobbyist that only needs the most basic email marketing functionality, then MoonMail might be a better option.



Meanwhile, if you are an online creator, then ConvertKit was built with you in mind, and their mission is to lớn help creators earn a living online.



So you need khổng lồ see whether it makes sense to lớn go with Mailchimp when there are nibít options available.

While You Can Start for Free with Mailchimp, It Can Get Expensive sầu as Your List Grows

Mailchimp is không tính tiền up to 2,000 subscribers, but how much does it cost after that?

You can use the cost calculator on their pricing page khổng lồ work out how much you’d have to pay once you reach a specific number of subscribers.

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Mailchimp has drawn criticism over their pricing which some people consider to lớn be unfair.

For example, the bootstrapping star Pieter Levels switched from Mailchimp khổng lồ SendGrind in 2017:

Switched from